“A brand is a voice and a product is a souvenir.” – Lisa Gansky
One of the most common sights these days is that of consumers connecting with their brand on another level altogether. Gone are the days when only an attractive advertisement could get a brand exceptional customer loyalty. With more products/services out there in the open, customers too have become picky and take their time to decide which brand they want to associate with.
Hence it goes without saying that today, more than just your company logo and attractive videos and content, brand broadcasting is all about having the masses resonate with your brand and connecting with it in a way that all other brands get out of focus. In this blog, we will take a closer look at the advantages of branding and will understand the importance of brand building.
From A to B to the C: Every business plan is first and foremost an Attractive idea which is developed in the rooms of offices. From the idea to the materializing of the concept comes next and this is where the Branding helps you position your product/service in a way that your target audience can connect with it. The route from A to B is still manageable but the net result of getting your brand that Consciousness is why all the branding is done in the first place. Having in place a good branding strategy helps you get that pivotal recognition that you need to climb the ladder of popularity.
Branding helps Cut the Clutter: What is it that sets you apart from the remaining hundreds of brands? How is it that you are positioned differently so that you are remembered? With the help of effective branding strategies that are tailor-made to suit your brand voice and idea, we will help you to break that clutter so that your target audience thinks only about YOU!
Maintain your Brand Uniform: Your brand logo, story and vision, and mission tell a story that attracts your consumers to you. However, these days it takes a lot more than attractive images and storylines to ensure customer loyalty. Along with all this, the overall customer experience that they get in the form of how their calls are answered to how effectively you are able to solve their grievances is what shows your brand uniformity. Everything about your brand should tell the same story and that is how branding helps in the long run.
The brand provides staff motivation: Having core team members who believe in the same brand policies and understand the mission of the brand helps in driving better results as well. Branding helps your internal team members be on the same page so that they can commit to delivering a better WOW experience to all your customers.
Better Branding = Better Publicity: These days brands are worn, flaunted, and even eaten, and the better your branding the more people would want to talk about you with others. That is just how important branding is. A strong purpose of branding is to generate good word to mouth publicity which entices more people to engage your services and buy your products.
Branding means clearer expectations: The larger picture of having a good branding strategy is so that your messages can relay what you stand for. We help you come with a branding strategy that will help people have a clear idea of what you do and believe in.
Your Brand is YOU: Starting from your logo to the way your audience perceives your brand and product is a reflection of you. With a good brand strategy, you are helping your customers understand you and your team.
Branding helps stay on track: When you are in the world of business it is very easy to go from one track to another. When everything about your core branding strategies resonates with the initial mission, any change will mean taking a detour from your original brand mission. In so many ways one of the scopes of branding is to help you remain loyal to your mission and vision.
Emotional Branding is the key: A strong purpose of brand building is to engage your audience emotionally. People these days engage with those names that they have some emotional connection with. The stronger their bond with your brand, the more fiercely loyal they will be towards you.
At Meraki, we take time to understand your brand story so that we do our best to keep the same message in whatever strategies we design. Since the key to a successful business eventually depends on how well you are able to strategize your brand, Meraki will help you get from the A and B to the final level of brand Consciousness!